Month: April 2021

Leverage Direct Mail For Your Business

Business owners in the modern economy assume they need to do all their marketing online. While there is an excellent return on investment for most digital advertising campaigns, you cannot ignore other channels.

There are instances where your target market may be more reachable using traditional channels, such as direct mail. If you do proper research on your target demographics, you can discover whether you need to leverage direct mail marketing for your company.

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Low Cost, High Effect

Print marketing has a lot of similarities to digital marketing, even if you may not realize. There is not much cost to printing out postcards or letters and mailing them to people in your area. Stamps cost a few cents, and printing materials professionally is not that expensive either.

Use Professional Materials

Do not hand write materials that you are planning to send to people on behalf of your business. Anything handwritten that comes from a stranger or a business feels disingenuous and purposefully cheap.

Ensure you are leveraging professionals who offer direct mail services near me to create perfect print marketing materials for your company. While spending on such services may seem overkill, you have to think about the return you are going to see from a successful print marketing campaign.

Offer Something Special

When you are spending all this money on printed materials and beautiful graphics for your postcards and letters, you must offer something great to your customers. Make them feel special, and make it seem as though the receiver is getting a very good deal if they engage with your business.

Grow Your Business

Engaging in a print marketing campaign will help you successfully grow your business. People in your area, who are most likely to find mailed materials interesting, will be more likely to remember your business and visit when they are in the area.

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The Most Energy-Hungry Appliances in Your Home

Noticing some spikes in your energy bill and wondering what the culprit around your house might be? There are so many appliances in homes all over the world these days, each of them helping to make our lives around our homes a little more convenient each day. Of course, they can also deal with problems, age, and wear over time, and all of this can make them more energy-hungry as time goes on.

What are the appliances that might be eating the most out of your monthly energy bills? Take a look at this list of appliances that you might think about having checked if you are noticing large spikes in your bills.

Your air conditioning and heating units: We all depend on our air conditioners in the summers and our furnaces in the winter. These are some of the power hungry items most homeowners run, eating up a whopping 47% of total power consumption in the home.

Your hot water heater: Everyone depends on their water heaters to provide them with warm water for showers, baths, washing dishes, and more. Of course, it is also a power-hungry appliance, making up 14% of overall household electricity usage.

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Your washer and dryer: Everyone needs access to clean clothes to wear to work and school, and as expected, washers and dryers come in third for power usage in most households, taking up 13% of total energy usage.

If you think it is time to upgrade these appliances for energy efficiency or simply have them checked by a professional to inspect their electrical performance and safety, you can always call up your local electrical contractors in Johnson City, TN who will be happy to give you a hand in making sure you have energy-efficient and long-lasting appliances in your home that will continue to serve you well for years to come.

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